How to Get More Trustpilot Reviews: 10 Proven Strategies

1 Optimize Your Timing

Timing is everything when requesting reviews. Send invitations when the customer experience is fresh but they've had enough time to use your product or service:

• E-commerce: 7-14 days after delivery
• SaaS products: 14-30 days after signup or first value realization
• Services: 24-48 hours after completion
• B2B: 30-60 days after project completion

Also consider the day of week: Tuesday through Thursday typically see higher open rates than Mondays or Fridays.

2 Personalize Every Invitation

Generic emails get ignored. Personalize your review requests with:

• Customer's first name
• Specific product or service purchased
• Purchase date or order number
• Reference to any support interactions

Personalized invitations can increase response rates by up to 40% compared to generic templates.

3 Craft Compelling Subject Lines

Your subject line determines whether the email gets opened. Test these proven formats:

• "Quick favor? Share your experience with [Company]"
• "How was your experience with [Product Name]?"
• "Your opinion matters to us and future customers"
• "2 minutes to help others make better decisions"

4 Implement Strategic Follow-ups

Most customers need multiple reminders. Use a three-touch sequence:

• Touch 1: Initial request at optimal timing
• Touch 2 (Day 7-10): Gentle reminder with different angle
• Touch 3 (Day 14-21): Final request focusing on helping other customers

Always include an easy opt-out option in every email to maintain goodwill.

5 Make It Effortless

Reduce friction in the review process:

• Include a direct link to your Trustpilot review page
• Use prominent, mobile-friendly buttons
• Avoid requiring account creation
• Keep the email short and scannable

6 Use Multiple Channels

Don't rely solely on email. Consider these additional touchpoints:

• SMS: For customers who prefer text (with proper consent)
• In-app prompts: For SaaS products
• QR codes: On receipts, packaging, or invoices
• Follow-up calls: For high-value B2B relationships

7 Leverage Compliant Widgets

Trustpilot offers review invitation widgets that can be integrated into your website, post-purchase pages, and customer portals. These widgets:

• Ensure compliance with Trustpilot guidelines
• Provide a seamless user experience
• Track invitation delivery and responses
• Can be customized to match your brand

8 Respond to All Reviews

When customers see you actively responding to reviews, they're more likely to leave one themselves. This shows:

• You value customer feedback
• You're engaged with your community
• Their voice will be heard

Learn more in our guide on how to respond to Trustpilot reviews.

9 Ask at the Right Moment

Beyond timing, consider the customer's emotional state. Ask when:

• They've just experienced success with your product
• They've received excellent customer service
• They've repurchased or upgraded
• They've referred others to your business

10 Automate Consistently

Manual review requests are inconsistent and prone to being forgotten. Automation ensures:

• Every customer gets asked
• Timing is optimized based on purchase data
• Follow-ups happen without manual effort
• Compliance rules are consistently applied

Explore our pricing plans to find the right automation solution for your business.